Privacy Policy

Your privacy is important to you, and as a valued customer that means it is important to us. We are committed to protecting any personal information you entrust to us. This page describes how we use and will not use your personal information and how we use cookies on our website. From time to time we may change this information so please check this page regularly.

What kind of personal information does Sunup Adventures ask for?

When you make a booking with Sunup Adventures, we will ask for your name, address, email address, telephone number. To make it easier to make and manage bookings, you can create an account so you don’t have to enter these details every time you use Sunup Adventures.

If you choose to pay online, we will ask for your payment information via our secure online payment platform. We know that your credit card information is very sensitive, so we don’t share it with anyone.

We will also gather information in the background when you visit Sunup Adventures. This may include your IP address, device type, internet browser, operating system, location and certain settings. All of this is so that we can make sure we’re offering you the best service we can.

What does Sunup Adventures use your personal information for and who do we share it with?

Bookings: We use the information you give us to manage your bookings and to share some of it with the hotels, camps and lodges so that they know who to expect.

Customer Service: Giving the best customer service possible is very important to us. We use your information to make sure we serve you best. If we work with 3rd parties as part of our customer service we may share your information with them (e.g. if you ask us to book accommodation for you)

Guest reviews: We’ll use your information to contact you following a visit, asking you to rate our services to help future visitors use Sunup Adventures.

Marketing activities: We may use your information and booking history to send you newsletters and special offers relevant to you via email, sms and push notifications. Of course, you can choose to opt out of these at any time. We may also use this information to show a customized selection of offers to you when you use our services.

Other communications: There may be other times when we need to get in touch with you for specific reasons and will use your information in order to do this. Examples of this include: responding to specific requests or direct communications from you; contacting you to finalize, confirm or change a booking; asking you to review our services or those of our partners.

Fraud detection and prevention: We are committed to keeping Sunup Adventures as safe and secure as possible. To help us do that we may use your information for the detection and prevention of fraud, and other unwanted activities.

Improving our services: We constantly analyze the way people use our services to improve our offering and the customer experience. To do this we use your information and data on how you use our services.

How does Sunup Adventures use social media?

We use social media to promote and improve our services and those of our partners. When you click on a social media button on Sunup Adventures, information is shared with your social media provider and may be displayed on your profile and/or shared with your network.

Sunup Adventures maintains pages and profiles on several social media platforms. If you connect to Sunup Adventures the social media service provider may share your information with Sunup Adventures. This information helps us to improve our services and tailor them to you.

When does Sunup Adventures share your data with third parties?

Accommodation partners: We share your relevant personal information (but not your payment card information) with the accommodation provider so they can know who to expect and prepare as per your booking. This may include names of those travelling, contact details, and booking preferences.

Third party service providers: We may use third party service providers for some parts of our business, in which case we will share your information with them. These may include payment providers. These third party providers will be bound by confidentiality agreements and will not be allowed to use your personal information for any purposes other than for the specific work they do for us.

Competent authorities: Where required to do so by law, we will share your personal information with government or investigative authorities (or any regulation having the force of law). Examples of when this might happen include court orders, subpoenas and orders arising from legal processes and criminal investigations. We may also disclose your personal data if it is deemed necessary for the prevention, detection or prosecution of criminal acts.

How does Sunup Adventures use guest reviews you give us?

After your booking and stay with a Sunup Adventures accommodation partner, we may contact you to ask for your feedback on Sunup Adventures and/or the accommodation partner and/or the destination. If you complete a guest review you agree that we may use the review to inform future guests of your opinion and for marketing purposes.


What are cookies?

A cookie is a small piece of information that a website places on your computer when you visit so that it knows something about you the next time you visit, or so that other websites know something about your browsing behavior or the choices you make.

How does Sunup Adventures use cookies?

At Sunup Adventures we use several types of cookies:

Technical cookies allow us to adapt our website to each visitor to give the most user friendly service possible and make it function correctly.

Functional cookies act to remember your preferences to save you time and effort on subsequent visits. For example they allow us to remember your language and currency preferences and the hotels and destinations you search for most.

Analytics cookies are used by our teams to continuously improve our website. They give us information about such things as how you reach and leave the website (which we use for marketing purposes), and how you interact with the website e.g. which pages you visit and for how long, and how you move around a page, where you click and scroll, what you search for etc. All of the information we gather with analytics cookies is anonymous – it doesn’t tell us who you are.

Commercial cookies let us create effectively targeted marketing campaigns on other websites (“retargeting campaigns”) By using these we make sure that we only show you adverts for accommodation and destinations you are likely to be interested in based on what you tend to search and book.

How long do Sunup Adventures cookies remain active?

Our cookies have varying lifespan, but last for no more than five years from the time of your last visit to our website. You can delete all cookies saved through your browser at any time by going to your browser settings.

Can you recognize Sunup Adventures cookies?

Yes, you can identify Sunup Adventures cookies in your browser settings.

Does Sunup Adventures use third party cookies?

Yes, we use the services of trusted third party marketing and analytics companies. To enable their services, these companies need to place cookies. The companies we work with are committed to responsible business and data management practices and standards.

Who has access to Sunup Adventures cookies?

Only Sunup Adventures has access to cookies places by us. Where third parties have placed cookies, they have access to these.

How can you manage your cookie preference?

You can set which cookies to accept and reject in your browser settings. Each browser’s settings menus will be slightly different but you can find out how using the browser’s help function.

Opting out of receiving certain cookies may affect your ability to use some functions of our website. If you choose not to receive cookies it does not mean that you won’t be shown online advertising when you browse the web, it simply means those adverts won’t be able to be tailored to your preferences and behaviors.

Does Sunup Adventures use web beacons?

Sunup Adventures may sometimes use web beacons in addition to cookies. A web beacon is a tiny image that is delivered to your computer either via a webpage or an email. We may use these web beacons as part of our online advertisements to tell us whether people seeing the adverts then visit our website and if they then go on to make bookings. We may also use them to track the performance of partner websites and to analyze the traffic patterns of visitors.


What security measures does Sunup Adventures put in place to protect you and your information?

In accordance with data protection laws, we observe reasonable procedures to prevent unauthorized access and the misuse of personal information.

We use appropriate systems and procedures to safeguard the personal information you give us. Our servers are protected by technical and physical restrictions on accessing and using the personal information they contain. Only members of our team who specifically need to use personal information have access to it.

When you pay by credit card, you are redirected to our third party online payment provider meeting the highest standards of security and stability. Sunup Adventures does not gather your credit card information.


The services provided by Sunup Adventures are aimed at adults aged 18 years and above. Our services may only be used by children with the consent of a parent or guardian. If we receive information from a child less than 18 years of age, we reserve the right to delete it.

Who is responsible for the processing and control of personal information on the Sunup Adventures website?

Sunup Adventures controls the processing and control of personal information on its website.

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